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Media Planning and Buying Services including Attribution Modelling; and Management of Affilates and Aggregators

Post Office seeks to enter into contracts for: Lot 1: media planning and buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). This includes attribution modelling including econometric modelling. Lot 2: Management of affiliates (publishers who promote Post Office products who are recruited through direct relationships and the contracted Affiliate Network) and aggregators (price comparison websites) to enhance relationships, identify new relationships, grow performance, deliver reporting, and process payments.
CPV-Code: 79340000
Abgabefrist: 11.06.2020
Typ: Additional information
Status: Submission for all lots
Aufgabe: Other
Vergabestelle:
name: Post Office Ltd
address: Finsbury Dials, 20 Finsbury Street
postal_code: EC2Y 9AQ
city: London - UK
country: UK
email: None
phone: None
contact_point: Susy Page
idate: 11. Juni 2020 15:44
udate: 11. Juni 2020 15:44
doc: 228409_2020.xml
authority_types:
activities:
Quelle: http://ted.europa.eu/udl?uri=TED:NOTICE:228409-2020:TEXT:EN:HTML
Unterlagen: None
Zuschlagskriterium: The most economic tender
Vertrag: Services
Prozedur: Competitive procedure with negotiation
Nuts: None
Veröffentlichung: 15.05.2020
Erfüllungsort: London - GB
Link:
Lose:
Name Los Nr 1 United Kingdom__London__Werbe- und Marketingdienstleistungen
Gewinner None
Datum
Wert None
Anzahl Angebote None

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