Ausschreibungen

ETC intends to commission the development and execution of a digital marketing campaign to a marketing agency. The campaign is targeted towards niche global communities of travellers whose main motivation to travel to a certain place is to enjoy experiences related to a specific interest or passion. More in detail, the campaign must engage and be well-suited for the niche communities of travellers with the following specific interests: A. Creative industries and contemporary arts; and B. Nature and outdoors. Within each of the above interest-based communities, the campaign must specifically speak to affluent (semi-) Free Independent Travellers (FITs) from urban ‘melting pots’ who are at the dreaming and/or consideration stage of their travel cycle and convert their aspiration into action. There is a particular interest in engaging repeat visitors to Europe as opposed to first-time visitors from long-haul markets.

Promotion of Slow Nature and Outdoor Experiences in the Balkans

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