Ausschreibungen

Advertising services. The Ministry of Defence intends to introduce a Defence Discount Scheme in order to provide all members of the Armed Forces community with attractive, relevant and substantial discounts from a wide range of organizations. The basic function of the Scheme has been established for roughly 18 years. It is the only MOD approved and endorsed discount scheme for the Armed Forces community. contacting potential discount providers, negotiating the discounts and then communicating them to members of the Scheme will be the responsibility of the contractor, who will be expected to demonstrate ingenuity as well as novel and evolving methods of communication throughout the life of the contract in order to ensure that all discounts remain accessible, current and relevant to all members. As a minimum, the Scheme must include the provision of a 'hard' copy brochure and an internet website, which may be complemented by other initiatives proposed by the Contractor, and approved by MOD, such as the use of monthly email newsletters, social networking sites and mobile device applications. It will be essential for the Contractor to constantly develop methods of increasing participation by as many organizations as possible. The Scheme will include the provision of Membership Cards which may have a separate design for each category of membership. The contractor will produce the design for each, which will be approved by the MoD. Applying for the cards will be voluntary, and the associated administrative costs may be met by levying a charge to the applicants. The Contractor must devise and operate, for MOD's approval, an application scrutiny/vetting system which must ensure the integrity and identity of all members. The entire Scheme is to be funded solely by the advertising revenue received from the organisations offering discounts, and the MOD shall take a share of this revenue.

CTLBC/1783 - Provision of a Defence Discount Scheme.

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