Organisation of a Marketing Programme for German Wine in Japan

The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important consumer markets in Europe and overseas, including Japan. In order to gain a market presence of German wines in Japan for the years 2022-2027, the strategy includes raising the interest of consumers for German wines and increasing or consolidating sales of German wine products in this country. To establish this market presence a Service Provider shall exercise consistent marketing and public relations work through multi-channel activities and provide information on German wines, German wine and sparkling wine producers and related topics relevant to the market.
CPV-Code: 79340000
Abgabefrist: 23.08.2021
Typ: Lieferauftrag
Status: VGV
Aufgabe: None
Vergabestelle:
name: Deutsches Weininstitut GmbH
address: Platz des Weines 2
postal_code: 55294
city: Bodenheim - DE
country: DE
email: vergabe@deutscheweine.de
phone:
contact_point: Deutsches Weininstitut GmbH Platz des Weines 2 Bodenheim 55294 vergabe@deutscheweine.de https://www.deutscheweine.de/
idate: 1. Juni 2021 07:31
udate: 1. Juni 2021 07:31
doc:
authority_types:
activities:
Quelle: https://www.evergabe-online.de/tenderdetails.html?id=394426
Unterlagen: https://www.evergabe-online.de/download/Bekanntmachung.xml?id=394426
Zuschlagskriterium: None
Vertrag: None
Prozedur: VGV
Nuts: None
Veröffentlichung: 27.05.2021
Erfüllungsort: Bodenheim - DE
Link:
Lose:
Name Los Nr 1 1. Basic Services a) Service Conditions - The Service Provider shall ensure an appropriate infrastructure for the completion of his contractual obligations. This consists of offices fully equipped with all the common means and channels of modern communication. These include IT equipment, e-mail, internet, telephones, etc. The normal business and availability hours shall be made public and adhered to by the Service Provider. b) General Information Service and Correspondence - Particularly regarding exporters, importers, specialist retailers, catering trade, media and consumers. - Consulting service for German wine and sparkling wine producers for entering or already working on the Japanese market. - Creation and maintenance of a network of important and relevant contacts and multipliers in Japan in order to perform these responsibilities. c) Public Relations - Continuous monitoring of the Japanese media landscape - Expert point of contact for media representatives - Monthly summary of current media clippings (TV, print and internet) - Reports on the current situation and changes in politics and the wine sector - Creation and distribution of press releases - Creation and distribution of information publications - Invitation of journalist and trade delegations to Germany. Provide background information, book travel and implement a questionnaire after travel d) Retail trade/Catering Trade/Importers/Wine Market - Identifying market potentials, concrete needs and o
Gewinner None
Datum
Wert 1 800 000,00 €
Anzahl Angebote None