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B2C Promotional Campaign for Central Europe in China

ETC intends to contract a service provider with proven expertise in digital marketing in China, Chinese influencers collaborations and OTA partnerships for the development and execution of a B2C promotional campaign targeting the Chinese market. ETC implements the project subject of this procurement in partnership with four National Tourism Organisations of Central Europe. The campaign "Central Europe: Taste Local, Travel Green" will be implemented in two strategic phases to effectively guide Chinese consumers through the travel decision-making funnel from awareness to conversion. The contractor will first design and implement an Influencer Activation Programme to build broad visibility and emotional engagement among the Chinese target audience, highlighting Central Europe’s gastronomic richness, cultural authenticity, and sustainable travel options. Then, to convert increased interest and awareness into measurable travel bookings to the Central Europe region, specifically within the thematic frame of gastronomy and sustainable travel, the contractor will establish and manage a partnership with one or more major Chinese Online Travel Agencies (OTAs), such as Ctrip, Qunar, Fliggy.
CPV-Code: 79342000
Abgabefrist: 09.06.2025
Typ: ContractNotice
Status: None
Aufgabe: None
Vergabestelle:
name: European Travel Commission
address: Rue du Marché aux Herbes 61 Brussels
postal_code: 1000
city: Brussels - BE
country: BE
email: info@visiteurope.com
phone: +32 25490000
contact_point: +32 25490000 info@visiteurope.com
idate: 5. Mai 2025 07:37
udate: 5. Mai 2025 07:37
doc:
authority_types:
activities:
Quelle: https://ted.europa.eu/de/notice/-/detail/00285981-2025
Unterlagen: https://etc-corporate.org/requests-for-proposals/
Zuschlagskriterium: None
Vertrag: None
Prozedur: None
Nuts: None
Veröffentlichung: 04.05.2025
Erfüllungsort: Brussels - BE
Link:
Lose:
Name Los Nr 1 None
Gewinner None
Datum
Wert 250 000,00 €
Anzahl Angebote None

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